WORK

Simplifying family activities with Froli

Simplifying family activities

Role

UI/UX Designer

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Introduction.

Planning activities with children can be an adventure, but we are here to simplify the process and ensure great experiences!

The persona.

Let's meet Julia and Luca: They are parents of two little ones, Leá and Pérola. On weekends, they enjoy spending quality time together as a family.


For Luca, engaging in activities with his children is an opportunity to create lasting memories and experiences. Julia is motivated to socialize her girls, especially the youngest one who is discovering the world around her.

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Pain Points and Frustrations.

Unfortunately, planning and finding age-appropriate activities for Leá and Pérola generates numerous frustrations and difficulties, such as:

  • Difficulty generating ideas for activities.

  • Time-consuming planning process, gathering relevant information about each activity.

  • Frustration from not being able to vary activities with their daughters.

“I don't have enough time to do research and the information on the internet is hard to find.”

Enzo, Father of 3 children

The Research.

Julia and Luca represent the experiences, pains, and frustrations shared by other parents we interviewed, aged 31 to 45, living in the South, Southeast, and Distrito Federal regions of Brazil.


We conducted quantitative research with 54 responses and two in-depth interviews to understand:


  • Whether parents plan activities with their children.

  • How they search for activity information.

  • Which information is important to them when researching activities.

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The Solution.

Froli was developed specifically to tackle the main challenges mentioned by parents. Our app serves as a comprehensive bank of activity ideas, enabling families to explore new places and forge unforgettable memories with their children.


The core principles of this app are:

  • Transparency, by providing open and honest information sharing, ensuring that parents have access to accurate and reliable details about the activities they are interested in.

  • Efficient, Froli is designed to be intuitive and user-friendly, allowing parents to accomplish tasks quickly and effortlessly. We understand the value of time, and our goal is to streamline the process, making it practical and convenient for parents to find the information they need.

  • Individuality, Froli empowers users with the freedom to make choices that align with their preferences and express their unique parenting styles. We recognize that every family is different, and our app caters to this diversity by offering a range of options that suit various tastes and interests.


With Froli, we aim to simplify the process of planning and engaging in activities with children, we strive to enhance the overall experience of families seeking quality time together.

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The Prototype.

During the onboarding process, we emphasize the value proposition of the app. We invite users to enter their location and create profiles for their children, enabling personalized features tailored to their needs.


Once users start searching for activities, they are presented with a wide range of options. These activities are carefully categorized and can be filtered based on the user's preferences, ensuring relevant results that match their interests.


When exploring activity details, users will find all the necessary information in one place. We prioritize clarity and precision, providing clear descriptions and practical details. Additionally, user reviews are available, allowing parents to make informed decisions based on the experiences of others. To make planning even more efficient, users can save their favorite activities for future reference.


With our app, we aim to save parents valuable time by streamlining the planning process. By offering a comprehensive range of activities, personalized recommendations, and efficient features, we help parents create memorable experiences for their children without the hassle of extensive research and planning.

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